We start with a problem. Something that frustrates or nags because it doesn't work properly. It could be any everyday object. Then we figure out how to make it work better. After sketching, we move to prototyping and testing. What's working? What isn't? We spend a lot of time - in fact most of our time - failing.

That's good. We see failure as an opportunity, not an obstacle. Failing and learning in equal measure.

'We want creative, courageous and unconditioned fresh-thinkers. We don't stick people behind a desk. We like to give people a chance to make a difference.'

James Dyson