Recruiter details: Blast Radius bv

Name: Blast Radius
Born: 1997
Birthplace:
Online Status:  A proud member of the Wunderman and WPP Group

Vital Stats:

Over 400 people including passionate business strategists, creative designers, technology visionaries and architects.

Location: We are from 25 nations around the world and have homes in Amsterdam, London, New York, San Francisco, Toronto and Vancouver.

Interested In: Helping major consumer-facing brands revolutionize marketing and branding.

Our Beliefs:

When it comes to advertising, consumers are done. Their patience is tapped out and they've run for the hills. Well, more precisely they've run to the Internet. They've banded together in online networks of friends, peers and advisors, far away from the reaches of advertisers. What's a marketing strategist to do?
Here at Blast Radius we believe there is only one way forward and it is this: enlist customers and let them tell you what's relevant. Create a brand strategy through their eyes.
Yes, customers will get involved and they will get vocal. Don't let that rattle you. Just be ready to absorb and respond. Above all, show that you're not afraid to experiment or to trip up now and again. That's how you acquire street cred.
When it comes to engaging customers we believe something magical happens when companies legitimately help consumers figure out if products are a good fit. People start to see you in a new light. You move from the category of product-flogger to consumer ally—and trust us, this is a move worth making.
So what does all of this really mean? Commoditization can be overcome. Brands can thrive despite this anti-advertising consumer headspace.

It's all a question of how you engage people. Are you ready to trust your customers?

To find out more about us, visit our website – www.blastradius.com