Job: Digital Media Director (Beijing), Vcube International

COMPANY BACKGROUND

Our client is a leading digital agency in one of the leading communication group’s network that is focused on working with FORTUNE 100 clients to directly improve the effectiveness and profitability of their interactions with customers. The company offices are filled with fun, fast-paced, exciting, professionals constantly in search of like-minded people eager to make a difference and learn everyday.

PRINCIPAL ACCOUNTABILITIES

Reporting directly to the MD and Operation Director, the incumbent is mainly responsible for (but not limit to) the following:

Search Engine Marketing:

1.  Handling Search Engine Marketing(SEM) familiar with SEM tools
2.  Managing SEM campaigns including campaign set up, keyword analysis, selection, advertising group formation, writing coy etc
3.  Running daily campaigns for brands including daily monitoring, optimization, reporting, analysis etc

Search Engine Optimisation:

1.  Support Search Engine Optimiser (SEO) execution
2.  Support Web Analytics execution
3.  Support SEO Copywriting executions (secondary):

Media Planning/Buying:

1.  Digital Media planning, buying/negotiations with portals, structuring media deals and media plans
2.  Running daily campaigns for brands – daily monitoring, optimization, reporting, analysis
3.  Publisher evaluations, audience understanding, footprint analysis & online behavior using third party tools, creating media plans & presentations, media negotiations, understanding & some on-ground experience on advertising serving systems such as DoubleClick etc
4.  Understanding of media performance analysis and optimization and post evaluations.

REQUIERMENTS

1.  Minimum B.A/B.S
2.  Fluent in Mandarin and English
3.  Knowledge and experience in SEO & Web analytics preferred e.g. On-site and off-site SEO, Web analytics platforms, Good knowledge of SEO tools, Basic HTML knowledge
4.  Good understanding of Search Engines and how they work
5.  Experience in interactive/media agencies or supporting online marketing executions preferred
6.  Experience in media planning and buying
7.  Experience in handling accounts either individually or working with the team
8.  Good understanding of digital media space

BEHAVORIAL COMPETENCIES

1.  Positive attitude
2.  Strive to learn and share knowledge
3.  Strong interpersonal skills
4.  Able to work independently
5.  Team player
6.  Passionate about Digital media/SEM / SEO / digital space and possess a pro-active, enthusiastic attitude

Interested candidates please contact media@vucbei.com. All applications will be treated with strict confidentiality.

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