Job: Head of CRM, Daniel Williams Consultancy

Employer: Daniel Williams Consultancy
Posted: 30 Oct 2009
Reference: CW2014
Contact: Chloe Whitelock
Location: West London
Sector: FMCG,
- Consumer Goods,
- Entertainment
Contract: Permanent
Hours: Full Time
Position: Head of CRM
Salary: £Generous + excellent bens

Iconic and world famous brand appealing to adults and children across the globe. Working with own branded products and licensed brands, they tap into the imagination of consumers from varying backgrounds. In a tough market they have proved that the business is going from strength to strength

The Role

With the ambition of putting the customers at the heart of our business efforts, you will develop the vision for a unique consumer loyalty programme and a centralised contact strategy. Your main responsibility will be to direct the development of a global CRM competence centre and create a groundbreaking loyalty programme that drives engagement with the brand.

The Person

You have previously created a CRM vision and strategy for a global brand and aligned data points in one shared databsae system. You will use the knowledge gained from data mining to deliver programmes that build a loyal consumer base on a global basis. You will need to have a relevant university degree or MBA (or equivalent) supported by brand marketing experience at senior level. Personally you will need an analytical mindset, financial acumen, natural consumer affinity and strong personal drive.