Job: Retention Marketing Manager, Hastings Direct

Hastings Direct

We’re a company that’s going places, and we want you to join us.

Hastings Direct is one of one of the leading companies that customers come to for their insurance needs. Having recently been bought by its management team the company is now embarking on a major expansion program. As a result of this expansion we are looking to recruit a number of key people to help lead a revolution in the development of new products for our growing customer base.

Already a success story, despite current market conditions, our dedicated team is making a real difference to the way we do business. If you are interested in becoming part of a company destined for great things and are motivated by a fast paced environment we’d like you to join us. A career with Hastings Direct will offer you real accountability, the freedom to do your job and a friendly, supportive environment.

We are currently looking to recruit a Retention Marketing Manager to work closely with our Head of Retention on the development and execution of a range of plans tasked at the improvement of our retention ratios and our up sell ratios.

Job Purpose

• Develop and execute plans to improve customer persistency specifically:
• Improving save ratio of retention team
• Executing proactive retention activity
• Improving the renewal suite of letters
• Developing plans to optimise retention processes on CDL
• Develop and execute up sell plans to deliver income per policy (IPP) targets by:
• Executing activities to up sell new and existing ancillaries through DM/OB/Emails
• Executing plans with operations team to deliver up sell activity through retention, customer service and 3rd party partners

KNOWLEDGE/EXPERIENCE

• Experience within CRM/customer retention (essential)
• Experience of working with call centre management (essential)
• Development of inbound and outbound telemarketing campaigns (desirable)
• Development of DM campaigns (desirable)
• IDM certificate or diploma (desirable)
• Understanding of the insurance market (desirable)

SKILLS

• Exceptional analytical skills – able to sort the wheat from the chaff
• Excellent verbal and written communication and influencing skills – equally comfortable dealing with both call centre agents and senior management
• Strong commercial acumen – a numbers driven marketer with a keen focus on the bottom line
• Good project manager – able to deliver a variety of projects simultaneously
• Leadership – a natural leader who inspires confidence

For more information email your CV by clicking on the apply button below.

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