Job: CRM Marketing Manager, Sony United Kingdom

Sony is an exciting and innovative global company with a unique range of businesses operating in a variety of diverse marketplaces. From consumer and professional electronics to media and entertainment, Sony’s operations are at the heart of global popular culture. We compete in an exciting and challenging environment which offers an extensive range of career opportunities. The diversity of our organisation and the passion and pride shared by all of our employees helps us to amaze, inspire and make a difference to peoples’ worlds.

We strongly believe that creativity and imagination are the keys to our success. This ethos allows for each and every employee to make a real difference to the business and be inspired by what they do.
 
At Sony we care for our customers, our people, the environment and the communities in which we operate. Environmental and social initiatives that compliment our market-leading products and services are at the heart of our operations and we embrace these responsibilities with pride.”

An exciting new role @ Sony

Sony is looking for an experienced CRM Marketing Manager to join the European team and drive forward their CRM strategy in the direct-to-customer retail channel both online and offline.

The role

This is a pivotal role where you will be responsible for defining, implementing and delivering a programme of activities that increase acquisition and retention across all customer segments.

The key challenge within this role is to create and enhance the Customer journey within the direct retail channel of the brand and influence the CRM strategy at European and local level. This will be achieved working closely with Data Analytics, Product Groups, Customer Insight and the CRM Strategy department in Sony Europe

The person

With a proven track record of Customer Experience Management / Loyalty Programmes you'll recommend, develop and drive forward customer contact strategies across all channels online and offline including welcome and in-life communications. You will come from a similar background and proven experience in delivering CRM plans and campaigns, be able to define clear objectives, work across multiple stakeholders internally and externally and across Europe. Campaign management and measurement as well as interpretation of data are vital for the success of this role, as well as being passionate about the customer and their interactions with the brand, products and programme.

The structure in this department is lean and dynamic so we are looking for someone who will get involved at all levels. This is a highly autonomous role so you need to be motivated and self-sufficient. You will need to work collaboratively and be able to influence at all levels with excellent interpersonal skills. You will have excellent strategic thinking and problem solving skills as well as tenacity to succeed. Strong financial acumen is essential as are data interpretation skills.

With a proven track record of Customer Experience Management / Loyalty Programmes you'll recommend, develop and drive forward customer contact strategies across all channels online and offline including welcome and in-life communications. You will come from a similar background and proven experience in delivering CRM plans and campaigns, be able to define clear objectives, work across multiple stakeholders internally and externally and across Europe. Campaign management and measurement as well as interpretation of data are vital for the success of this role, as well as being passionate about the customer and their interactions with the brand, products and programme.

Please apply by the 25th November.

Please no agencies.

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