Job: Senior Search Consultant - EMEA, Norton Leigh

Employer: Norton Leigh
Posted: 03 Nov 2009
Reference: EMEA/44/PUC
Contact: Mr Chris Law
Sector: Business To Business,
- Media and New Media - Digital Media,
- Consumer Goods - Pharmaceutical,
- Consumer Goods - Automotive
Contract: Permanent
Hours: Full Time
Position: Senior Search Consultant - EMEA
Salary: Up to 50k

The Role Objective

• Take responsibility for the management of search activity for Brand Communication and DR clients in EMEA (mainly Automotive and FMCG)

• Work with clients, comms planners and Interaction teams to roll out best practise for paid search and SEO in EMEA

• Coordination and management of central projects, analysis and reporting of search activity across all EMEA markets

• Facilitation of workshops and training for clients, comms planners and interaction teams to deliver search strategy and best practise

• Monitor project performance, collect local learnings and knowledge and coordinate regular feedback sessions to grow search activity for specific clients

Account Management
• Primary contact for the clients
• Daily / Weekly Client performance/consulting calls
• High strategy initiatives & analysis
• European strategy development and rollout

Continued Development

• Developing an understanding of strategic communications planning

• Learning the importance of related considerations such as; creative strategy, fulfilment, conversion methods, call handling, technical developments

• Undertaking on-the-job training and workshops and internal/external training sessions

Essential Skills, Knowledge and Experience

• A substancial experience in search marketing, of which a you must have some previous experience in search account management/project management for cross market/multilingual clients

• SEO experience for cross market/multilingual clients or key stakeholders

• Paid Search experience for cross market/multilingual clients or key stakeholders

• Very good communication and presentation skills

• Experience of working in International environments

• EMEA role with no direct responsibility for local search team

• Experience in web analytics and analysis for SEO activity e.g. Omniture, WebTrends, Google Analytics, Urchin

• Experience in SEO audit tools e.g. WebCEO, Covario, Google Webmaster Tools

• Location: preferably London
• The role requires on average 2 days of travel per week; primarily within Europe