Job: Head of Marketing – FMCG – Drinks, Westons Cider

Employer: Westons Cider
Posted: 06 Nov 2009
Reference: HOM051109
Contact: Sara Atter
Location: Hereford
Sector: FMCG - Drink
Contract: Permanent
Hours: Full Time
Position: Head of Marketing – FMCG – Drinks
Salary: Competitive Package

We currently employ over 160 people and are seeking a genuine, credible, accomplished Head of Marketing with a real affinity for the drinks sector and a passion and desire to make a difference.

Reporting to the Commercial Director this role will encompass the following:

Leading a team of marketing managers and executives
Developing and managing marketing strategy
Planning, communicating, implementing and managing marketing programmes
Development of annual marketing budget
Working in conjunction with the Sales Account Team to develop brand awareness and growth in all market sectors
NPD / R&D
Press and PR
Web development
ATL programmes
Development of excellent working relationships with customers via the Sales Account Team

To fill this diverse and enjoyable position, based in Much Marcle; Herefordshire, you will require all of the following attributes and experience:

First class knowledge of marketing techniques
The ability to think and work strategically and tactically
Excellent numeracy skills
Excellent verbal and written communication skills at all levels, with both internal and external customers
Commercial awareness
Brand and trade marketing experience
Strong project planning and management skills
Proven record of people management
Experience in website development
Events marketing
On & Off Trade drinks experience desirable