Job: Senior CRM Consultant - Data Mining, Aquent

  • Employer: Aquent
  • Posted: 09 Nov 2009
  • Contact: Mr Frederic Renou
  • Location: Asia
  • Sector: Professional Services
  • Position: Senior CRM Consultant - Data Mining

A large Global Management consulting company is looking for a relevant candidate to take over an exciting and challenging role related to CRM area. The company has deep skills in marketing and CRM strategy and execution, as well as good command of analytical approaches to marketing.


JOB DESCRIPTION

Customer Relationship Management professionals focus on marketing and customer strategy, marketing sciences, customer insight, customer interaction, and contact center transformation.
They help clients to acquire, develop, and retain satisfied, loyal customers, achieve profitable growth, and create economic value in the client's brand.

Key responsibilities may also include:
• Development of customer segmentation models and related customer strategies
• Development of cross-sell/up-sell/churn predictive models and campaign strategies
• Development of marketing plan and campaign design
• Track campaign performance and measure campaign effectiveness
• Development of customer loyalty strategy and loyalty program design.

REQUIREMENTS

• Bachelor or plus degree in statistics, computer science or mathematics
• 3 years+ experience in data mining, solid experience in SAS Enterprise Miner or Clementine
• 5+ years work experience, ideally in business consulting or equivalent experience in marketing
• Relevant experience in telecom and banking / insurance
• Good command of English
• Proactive and creative, good communication skills, good problem solving skills

Professional Skill Requirements
• Proven success in contributing to a team-oriented environment
• Proven ability to work creatively and analytically in a problem-solving environment
• Desire to work in a fast pace environment
• Excellent leadership, communication (written and oral), presentation and interpersonal skills

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