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Head of Digital Marketing-Financial Services- £85k

This is a fantastic opportunity to join a leader in wealth management, savings and investment solutions. They seek an experienced Head of Digital Marketing to drive the digital agenda by providing ownership, development and governance of all digital marketing with a particular emphasis on consumer-facing activity.

Key Responsibilities:

- Develop consistent brand look, feel and customer experience i.e. through social media, websites, digital advertising etc.

- Establishment of the technical competencies required to operate successfully in a consumer-facing, digital environment.

- Establishment of traffic/engagement drivers and analytics to facilitate measurement of marketing success

- Put into place appropriate resource to enable creation, syndication and maintenance of digital content and tools that generate traffic to Wealth Management websites,

- Establish benchmarks, analytics to facilitate measurement of marketing success


- Work with central brand and comms SMEs to leverage brand content through digital channels, with particular emphasis on consumer engagement campaigns.

- Establish and maintain digital marketing governance and best practice processes to fit within OM Group risk framework.


- Research, appoint and manage 3rd party digital supplies e.g. for SEO, PPC, video-seeding, analytics and partnership deals

- Put into place appropriate resource to enable creation, syndication and maintenance of digital content and tools that generate traffic to WM websites.


- Work with central brand and comms SMEs to leverage brand content through digital channels, with particular emphasis on consumer engagement campaigns.



Ideally you will have extensive experience of managing the digital function within a service provider or customer focused organisation. Experience in Financial services is desirable but not essential. Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.
23 March 2012
20 April 2012
BSLRB7780
Ross Brander
Marketing
B2B, B2C, Digital
Full Time
Permanent
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