Channel Marketing Manager - Berkshire - Global Consumer Brand

London
£35000 - £44000 per annum
27 Mar 2012
24 Apr 2012
P26444 - LAH
Lucy Hayward
B2C, FMCG, Retail
Full Time
Permanent
This fast moving, cutting edge consumer electronics brand are looking for an experienced Channel Marketing Executive or Channel Marketing Manager to join their expanding team. You will bring your channel or indeed retail marketing experience gained from consumer electronics, well-known consumer brand or Telco to develop, implement and the marketing plan that will support sell-in and subsequently drive sell through of the products and propositions in the channel(s), ensuring that the brand gets maximum exposure, driving performance and achievement of business targets.

Additional Responsibilities:
*Provide input into competitor marketing strategy/plans for the target segments within the channel
*To develop a rolling 3-6months Marketing Plan for the channel(s)
*Utilising the Marketing Tool Kit,
*For BTL determine the media weighting for the channel, deciding which of the centrally provided collateral/assets to use and where there is a gap, what needs to be developed locally

This is an outstanding opportunity for a proactive, energetic and passionate consumer marketer looking to further establish themselves in a new brand or as a Marketing executive looking step up into a Manager role.