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Global Brand Manager - Luxury Drinks Brand
Our client is the world's leading drinks business with an outstanding collection of household brands across spirits, beer and wine. They are looking to further strengthen their market position through enhancing their communication across new channels and into new audiences.
The Brand Manager will play a critical role in achieving the business ambition by stretching the marketing platform to ensure engagement with the right social influencers in all key markets –participation platform to deliver 'always on' activations / conversations. The brand manager will also develop opportunities and content so the brand is talked about and recommended, in order to grow the brand, through PR, social media, in venues.
Further Responsibilities of the Brand Manager:
Developing Participation Best Practice.
Establish strong relationships with markets and key stakeholders across the business to be able to strongly influence brand strategy alignment and deliver excellence in execution.
Contribute to fostering team environments (intl and ext) that promote collaboration.
Act as the authority on PR, Influencers and Digital - understanding the 'right' way to market a brand.
Drive engagement and alignment across markets of a participation marketing approach through brand strategy and critical marketing initiatives.
Continue to build on and improve the existing model being used for on and offline conversation.
Refine and improve the growth drivers, using measurement and evaluation to create more efficient and effective activities.
Track record of building strong and effective relationships, both internally and externally.
5-6+ years of broad marketing and communications experience in an integrated agency or FMCG environment.
Discipline-specific experience in social media, public relations and digital production.
Demonstrate competency in project and budget management.
Understands the new media landscape - how Participation and Engagement Communications models work.
Cultural sensitivity with experience in managing brands on an international basis
Comfortable working within a fast-paced, entrepreneurial organisation.
A creative thinker and an excellent communicator – both verbal and written.