Marketing Executive - leisure/tourism

£25000 - £30000 per annum
16 Apr 2012
14 May 2012
Christine Saunders
B2B, B2C
Full Time
Marketing Executive - Ross -on - Wye - £25K - £30K

The purpose of the Marketing Executive is to take responsibility for a defined market and product and implement a marketing plan to deliver key business objectives.

You will:

Develop an in depth understanding of the market and our customers

Define and deliver through internal and external teams, a plan to meet revenue and margin targets

Implement activity including direct mail, email, web, PR, advertising, social media and other channels

Understand the wider context and requirements of each business unit

Be accountable for delivering activity on time and on budget

Analyse and respond to competitor activity
For this role you will need:

at least 3 years marketing experience

Strong attention to detail

Good time management/prioritisation skills

Knowledge or experience of the eduction sector would be advantageous but not essential!