A fantastic opportunity has arisen to join a well-respected retailer as a Group Digital Marketing Manager in West Yorkshire. The main purpose of the role is to develop the online presence of their brands through exiting and new innovative digital campaigns.
As Group Digital Marketing Manager you will have experience of all digital channels working within a retail or lending environment. This is a great opportunity for someone with a digital retail background to own the digital marketing strategy and build successful digital campaigns.
Duties and responsibilities include;
• Driving the content strategy of the websites
• Delivering the social media and mobile strategy
• Search and other online advertising
• Integration with other marketing channels
• Driving sales from the web (when we become transactional)
• Website analytics and ROI
• Development of the Search & Content Manager(s)
Skills
• Experience of using CMS
• Experience of managing e-Commerce based websites
• Understanding of email marketing
• Understanding of user experience and SEO best practices
• Good team player and able to work in a matrix organization
Person Specification
Essential
• Strategically led but capable of being hands-on with tactical campaigns
• Innovative thinker who works intelligently and diplomatically to overcome
obstacles Re: agency management - both media and creative agencies
Desirable
• Experience in the unsecured lending or Retail sector