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Web Analytics Analyst

Recruiter
Michael Page Digital
Posted
07 November 2012
Closes
14 November 2012
Ref
MPBB13220532
Contact
Joseph Curtis
Location
West End
Specialism
Hours
Contract Type
Salary
£30000 to £35000 per annum

Further information

In-depth and ad hoc website traffic and customer experience analysis. This is 60% of the role.
Produce weekly and monthly web performance reports.
Effective and persuasive presentations (verbal and written) for business leaders, marketers and project teams.
Work closely with the online business development team and marketing team in order to develop online strategies, improve conversions and monitor trends.
Lead development of senior management dashboards.
Improve the tools and databases currently in place to increase accuracy and timing of analysis.
Coordinating tags, tracking parameter implementations.
Documentation relating to existing processes and suggestion / presentations for improving those processes.
In addition the Web Analyst will work with the Head of Insight on a number of ad hoc tasks and projects that may (or may not) relate to their role and responsibilities detailed above.

Strong knowledge and solid experience of web analytics packages: experience in using Web trends and Google Analytics are a must
Mid-level expertise in the SEM / PPC and SEO strategies
Excellent communication (written and oral), presentation skills and ability to interact with all levels of colleagues and senior management in the group
Excellent organisational skills and a proven ability to reach deadlines
An excellent level of MS Excel is an essential requirement
MS Access applied to SQL databases, SPSS and SQL language: advantageous but not essential

Leading multi channel retailer.
Competitive package.
Your application will be reviewed by Michael Page. Please be aware we receive a high volume of applications for every role advertised & regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview.

Where specific UK qualifications are required we will take into account overseas equivalents.

Please quote Michael Page reference when applying Job ref:MPBB13220532

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