Brand Communications Controller
Brand Communications Controller - OTT
Think innovation. Think Sky, a FTSE TOP 30 and the UK's favourite triple play provider- TV, broadband and telephony. Now in over 10 million households we entertain, excite and inspire customers with the combination of great content and great innovation. This is the driving force behind our growth as we strive to be the UK's no. 1 choice in entertainment and communications.
We have an exciting opportunity for a Brand Controller to join our growing team.
This role is based in Osterley, West London reporting to the Director of Product Marketing and Brand. As Brand Controller, you will be responsible for two Brands, and an existing Transactional Video on Demand brand (TVOD), and a Subscription Video on Demand (VOD) brand
The Product Marketing and Brand team are part of a new Sky venture. You will work alongside specialists in product marketing, media planning, customer communications, promotions & partnerships and insight and analysis. We are responsible for providing specialist expertise to support the development of our new brand, the existing TVOD brand, and also to drive sales and customer retention. The specific role of the Brand Controller is to make sure that we create great campaigns, which deliver not just on business objectives for a particular product, but overall for the Sky master brand as well as our new TVOD and SVOD brands. Manage and develop a small team.
Core purpose of the job
To work in the Product Marketing and Brand team to ensure that we create great advertising and marketing campaigns that deliver for product business objectives.
- Develop and deliver an overarching brand communications strategy which adheres to the core Sky Masterbrand (look and feel; tone of voice) but which can then be localised in its communication appropriately to each segment, to help drive sales and viewing
- With the Head of Product Marketing devise and manage the creative strategy of annual acquisitions, customer communication and loyalty
It's our people that make Sky the UK and Ireland's leading Entertainment Company. That's why we work hard to be an inclusive employer, so everyone at Sky can be their best.
Sky - Believe in better
It's our people that make Sky the UK and Ireland's leading entertainment company. That's why we work hard to be an inclusive employer, so everyone at Sky can be their best.
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