An exciting and challenging role working across Haymarket's market leading motoring titles, including What Car?, Pistonheads and Autocar.
As SEO Executive you will:
- Work with in-house content creation teams to optimise their work, as well as create your own content initiatives for the team to work on
- Define content strategies and deliver insights for traffic growth using keyword research, competitor research and industry specific data
- Devise and execute effective link-building strategies
- Blogger outreach – develop relationships with key industry bloggers / communities /associations / forums
- Build relationships with third parties such as content aggregators and affiliates to extend network reach, and explore new channels for disseminating our content
- Participate actively in the team’s social media activity, help define the strategy and ensure that it maximises reach and linkbuilding potential
- Review and optimise existing visible content, including reoptimisation of existing content and promotion of multimedia content
- Perform SEO audits and create technical recommendation documentation
- Monitor and report the impact of all activity using various analytics tools
As SEO Executive you will possess:
- A passion for cars and motoring, and an excellent knowledge of what cars matter most to UK drivers
- 1-2 years’ experience in a similar role with an agency or in house
- Demonstrable SEO success in terms of rank/traffic/conversions/roi
- Demonstrable understanding of SEO best practice and recent algorithm updates
- Some knowledge of HTML, scripting and server technologies
- An appreciation of how to plug social media activity into an SEO plan
- In-depth knowledge of keyword research tools and tactics
- Experience of outreach management, especially blogger relations
- Excellent knowledge of Google Analytics
- A good working knowledge of SEO tools
- Excellent time management skills – you are able to prioritise, organise a varied and full workload
- Excellent organisational skills, a methodical approach to your work
- The ability to present data clearly and persuasively
- A passion for SEO, and a desire to keep learning and improving your skills