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The Head of Planning at this top performing digital agency continues to tell me that their Planners (all boardroom broken in mind you) work with clients who really see them as long (ish)-term business partners who develop, together a team of Planners who really understand their business issues and together they produce some of the best work ever seen in London.
Many of the advertising industry leaders Ive spoken to are acutely aware that Planners are becoming the go-to person. Whats also very interesting to hear is the emphasis this top agency players puts on direct contact with its creative team.
I'm now told the agency has a spare seat, ready for a Digital Planner to make it there's - with more and more clients coming on board who are prepared to make the sort of commitment necessary to effect long-term benefit. Chemistry chats are scheduled to happen this week with Planners types who love merging their knowledge of data with a passion for the creative product.
If you're a mid-weight planner, I bet you've sat through many "ta-dah" unveiling's of big new ad campaigns to know clever effectiveness when you see it.
At this agency the Digital Planner will be expected to have an opinion and not be afraid to share it. You will play a part in helping to build a new model of accountability across your roster of clients. You'll also be driven to do work that will make an impact on how the industry see you.
You will offer a splash of yin to go with the yang of the long servers (the team here is like-able - something that continues to do their employer brand a power of good)
If you see yourself as a clever member of the digital advertising community and care about the future of brands then get in touch.