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Senior Planner - Top London Agency - £55k
As a Senior Planner at this agency you will be taking client briefs, challenging them, developing them into inspiring and informative internal briefs. Keeping abreast of new trends and developments and sharing those with the rest of the team (and company if appropriate) on a regular basis. You'll be running accounts, understanding their business needs, developing the direction of the campaign and also have a key role in the development of the final campaign idea.
As a senior member of the team you'll also be responsible for managing and developing junior members of staff. You need to guide them on the accounts that they run and act as a mentor to help them grow into more confident planners.
Driving the conception and development of innovative, engaging, on-brief digital ideas for clients, from bigger campaign themes to smaller execution/technology-led ideas. It's not the planner's job to necessarily have the idea, but you should be able to guide and lead the ideas-generation process, identifying and building on any ideas from other people.
Turning those central ideas into well-rounded, strategically-sound, deliverable plans that you lead and write, collaborating with others in the team to encompass audience insights, trend analysis, marketing/media executions, timings and budgets.
Natural passion and fluency in digital
Digital needs to be a little more than just something you work in. You should live/breathe it a little more, being active on social media/blogs and aware of and interested in digital's use and potential now and in the future.
You should be aware of wider communications/marketing trends and culture as a whole, taking inspiration from it and being able to see where digital (whether for personal or commercial use) fits into the wider world.
You will also play a vital part in new business development, meeting prospective clients, presenting creds, taking briefs and leading pitches. So you should be excited by the prospect of developing this agency as a business, pushing them into new areas, selling their ideas and approaches to new clients from new sectors.
If this sounds like your dream role than don't hesitate in sending your CV to Katie@digitalgurus.co.uk. Join the digital revolution!