European Insights Manager

Lausanne
£competitive plus relocation support
23 Nov 2012
21 Dec 2012
CEL-078606
Christine Ebeling Long
Market Research
B2C, FMCG
Full Time
Permanent
European Insights Manager, FMCG, Switzerland, £competitive plus relocation support

Do you love animals and would like a role where you can contribute to their lives and the people who love them by developing actionable marketing insights?

THE COMPANY

This is an amazing opportunity to become part of a truly successful global FMCG company who offer an attractive and dynamic work environment with a huge focus on developing people. If you have extensive FMCG market research experience and you're willing to relocate to Switzerland, or already live there, then this is the job you've been waiting for.

THE ROLE

Based in Lausanne at the company headquarters, your role as European Insights Manager will see you supporting the brand teams and other functions by managing and optimising the use of all relevant brand strategies. Responsibilities will include:
*Management of brand research plan
*Receipt of research brief from brand, aligning with Brand Manager on prioritization and allocation of budget across projects
*Support annual brand planning process for brands
*Work in close collaboration with Marketing on developing research stimulus and approves research stimulus format
*Synthesize and disseminate brand research insights, from market data (audit and panel) and ad hoc insights projects
*Work with Marketing on development of brand consumer portrait - particular emphasis on Inspirational Target definition (but also on Consumption Target with data rich and data poor clusters)
*Ensure insights are actionable by Marketing and highlight next steps

YOU

Our brilliant client needs an equally brilliant European Insights Manager who can think laterally and understand problems from several perspectives. You will be sensitive to and respectful towards cultural differences and will have the interpersonal skills to build and manage a strong network of internal and external contacts. Other essential requirements are:

*Proven history of market research experience
*Both continuous and ad hoc experience
*Client side and FMCG experience
*At ease working in a cross functional and multi-market organisation
*Fluent in English (another European language would be a plus)

European Insights Manager, FMCG, Switzerland, £competitive plus relocation support