Marketing Campaign Manager

£35000 per annum
04 Dec 2012
01 Jan 2013
Rob Williams
B2C, Retail
Full Time
Marketing Campaign Manager, Financial Services, Nottingham, £35,000

Are you passionate about the B2B financial services industry? Do you have excellent data driven direct marketing and channel marketing experience? Then this could be for you!


Our client is a highly regarded and successful financial services company who specialise in retail finance and loyalty solutions, working with some of the top retailers in Europe. They have a relaxed but hardworking ethic and they are looking for a Marketing Campaign Manager to join their team to work on data driven marketing strategies.


As Marketing Campaign Manager you will develop, co-ordinate and execute the marketing plans in line with the company objectives. Responsibilities will include:

*Developing insight and CRM initiatives that will enable clients to meet their marketing and business objectives
*Working with the Strategic Account Manager to prepare annual insight plans to support account objectives and programme KPI's
*Shaping engaging customer propositions and on-going marketing plans to deliver value for the customer and retail partners
*Owning and driving CRM plan reviews through regular internal and external meetings
*Developing acquisition, retention and win back strategies across multiple channels and customer touch points
*Support tactical activity through providing advice and guidance on opportunities, risks and input into targeting for campaigns


An excellent communicator and with amazing attention to detail, the Marketing Campaign Manager will have experience of interpreting complex data sets and have the strong ability to present your findings to influence and inform stakeholders. Other requirements for this superb role are as follows:

*Background in B2B financial services industry
*Excellent data driven direct marketing experience
*Solid track record of channel marketing
*First rate communications and presentation skills
*Educated to at least degree in a business or marketing related discipline

Marketing Campaign Manager, Financial Services, Nottingham, £35,000