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Senior Online Marketing Manager EMEA

Recruiter
Citrix
Posted
02 January 2013
Closes
11 January 2013
Ref
16033
Contact
Evelyn Taylor
Location
Chalfont, Gerrards Cross
Function
Specialism
Hours
Contract Type
Salary
Competitive

Further information

Senior Online Marketing Manager EMEA

Chalfont, Gerrards Cross

Salary : Competitive 

Objectives of Position

The Online Marketing Manager EMEA manages the eCommerce Sales channel for all European markets and all Citrix Online products. The successful result is a steep increase in revenue from our eCommerce activities QoQ and a growing eCommerce share of the total EMEA revenue.

Principal Responsibilities

  • Ensures the target achievement for the eCommerce revenue goals across EMEA
  • Manages, allocates and administers the regional eCommerce budgets within EMEA
  • Works with the Director Demand Generation EMEA, the regional Campaign Marketing Managers, the Search Marketing Manager and our media agency to define the eCommerce media mix in each region
  • Analyzes performance data from internal and external tools, draws conclusions and devises strategies to capitalize on these conclusions  
  • Optimizes the media mix, creative and messaging in conjunction with our creative and media agencies
  • Improves our website and eCommerce processes to increase conversion
  • Takes ownership of the EMEA eCommerce email tracks and continuously optimizes them for increased conversion

Other Duties and Responsibilities

  • Maintains and regularly updates the EMEA eCommerce reports
  • Continuously improves all EMEA eCommerce processes
  • Devises a sound eCommerce real-time reporting based on Google Analytics
  • Makes sure all eCommerce campaign assets are fit for purpose

Supervisory Responsibilities

  • None at this time

Knowledge and Skills

  • Bachelor’s degree or equivalent experience
  • 7+ years of experience in an Online Marketing or eCommerce environment
  • Experience with a wide range of digital advertising channels including display advertising and email marketing
  • Extensive knowledge of online performance measurement, content management systems and web analytics tools
  • Solid knowledge of conversion optimization techniques
  • A basic understanding of SEO requirements
  • Outstanding analytical skills and experience with data analysis
  • Ideally has experience with marketing automation solutions
  • Ideally has hands-on experience and can showcase a portfolio of  personal web projects

Competencies

  • Leading Change: Identifies and seizes opportunities to drive positive change; removes barriers to change & facilitates progress by demonstrating improved ways of thinking and executing; is decisive and able to quickly recognize and capitalize on opportunities to improve the status quo; steps forward to lead as needed, regardless of position and is willing to break with the bast in order to forge new ground
  • Strategic Thinking: Gathers complete information and makes recommendations based on facts and analytical or deductive reasoning; identifies key issues and understands their impact in a broader context
  • Excellence Orientation: Strives to be the best that one can be and maximizes one's own potential in helping Citrix Online succeed; exhibits resilience, persistence, tenacity and a continuous mindset for improvement; is goal-oriented with very high standards for quality of work; is strongly results-oriented; helps others keep things on track
  • Innovation: Participates in and supports an environment that is conducive to innovation and new ways of doing things; exhibits curiosity and open-mindedness; suggests new ideas in response to business needs
  • Accountability: Holds self and others accountable for keeping commitments and delivering the best possible performance, pays attention to detail, and gets involved and leads others through resolution; assumes responsibility and follows up personally
  • Teamwork: Collaborates with others toward shared goals, exhibits cooperativeness; participates in and supports effective conflict resolution; collaborates cross-functionally; builds and leads teams effectively; puts needs of organization over personal needs
  • Communication: Ensures that communications channels are open and that information and ideas are flowing in all appropriate directions; listens, asks for and uses input; shares information appropriately and openly; is accessible and receptive to both good and bad news
  • Authenticity: Shows a genuine, accessible and caring personality that builds trust, mutual support and credibility; listens, exhibits humility and gauges approachability of others; maintains composure and is able to be respectful and straightforward with others; develops trusting relationships; is highly ethical with a commitment to deeply held values; takes full responsibility for self
  • Business Savvy: Demonstrates solid knowledge of marketing, business and industry practices, and otherwise shows a command of business fundamentals required to manage marketing campaigns

What we can offer you

  • An attractive compensation package
  • Citrix is a proponent of flexible work and has pioneered the concept of “Workshifting”. Our technology and management structure makes flexible working hours and a work from anywhere approach possible for you
  • Experience an international environment that will give you plenty of opportunity to interact with a team spread across three continents and multiple countries

To apply, please click the "Apply now" button.

Citrix

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