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Senior Online Marketing Manager EMEA

02 January 2013
11 January 2013
Evelyn Taylor
Chalfont, Gerrards Cross
Contract Type

Further information

Senior Online Marketing Manager EMEA

Chalfont, Gerrards Cross

Salary : Competitive 

Objectives of Position

The Online Marketing Manager EMEA manages the eCommerce Sales channel for all European markets and all Citrix Online products. The successful result is a steep increase in revenue from our eCommerce activities QoQ and a growing eCommerce share of the total EMEA revenue.

Principal Responsibilities

  • Ensures the target achievement for the eCommerce revenue goals across EMEA
  • Manages, allocates and administers the regional eCommerce budgets within EMEA
  • Works with the Director Demand Generation EMEA, the regional Campaign Marketing Managers, the Search Marketing Manager and our media agency to define the eCommerce media mix in each region
  • Analyzes performance data from internal and external tools, draws conclusions and devises strategies to capitalize on these conclusions  
  • Optimizes the media mix, creative and messaging in conjunction with our creative and media agencies
  • Improves our website and eCommerce processes to increase conversion
  • Takes ownership of the EMEA eCommerce email tracks and continuously optimizes them for increased conversion

Other Duties and Responsibilities

  • Maintains and regularly updates the EMEA eCommerce reports
  • Continuously improves all EMEA eCommerce processes
  • Devises a sound eCommerce real-time reporting based on Google Analytics
  • Makes sure all eCommerce campaign assets are fit for purpose

Supervisory Responsibilities

  • None at this time

Knowledge and Skills

  • Bachelor’s degree or equivalent experience
  • 7+ years of experience in an Online Marketing or eCommerce environment
  • Experience with a wide range of digital advertising channels including display advertising and email marketing
  • Extensive knowledge of online performance measurement, content management systems and web analytics tools
  • Solid knowledge of conversion optimization techniques
  • A basic understanding of SEO requirements
  • Outstanding analytical skills and experience with data analysis
  • Ideally has experience with marketing automation solutions
  • Ideally has hands-on experience and can showcase a portfolio of  personal web projects


  • Leading Change: Identifies and seizes opportunities to drive positive change; removes barriers to change & facilitates progress by demonstrating improved ways of thinking and executing; is decisive and able to quickly recognize and capitalize on opportunities to improve the status quo; steps forward to lead as needed, regardless of position and is willing to break with the bast in order to forge new ground
  • Strategic Thinking: Gathers complete information and makes recommendations based on facts and analytical or deductive reasoning; identifies key issues and understands their impact in a broader context
  • Excellence Orientation: Strives to be the best that one can be and maximizes one's own potential in helping Citrix Online succeed; exhibits resilience, persistence, tenacity and a continuous mindset for improvement; is goal-oriented with very high standards for quality of work; is strongly results-oriented; helps others keep things on track
  • Innovation: Participates in and supports an environment that is conducive to innovation and new ways of doing things; exhibits curiosity and open-mindedness; suggests new ideas in response to business needs
  • Accountability: Holds self and others accountable for keeping commitments and delivering the best possible performance, pays attention to detail, and gets involved and leads others through resolution; assumes responsibility and follows up personally
  • Teamwork: Collaborates with others toward shared goals, exhibits cooperativeness; participates in and supports effective conflict resolution; collaborates cross-functionally; builds and leads teams effectively; puts needs of organization over personal needs
  • Communication: Ensures that communications channels are open and that information and ideas are flowing in all appropriate directions; listens, asks for and uses input; shares information appropriately and openly; is accessible and receptive to both good and bad news
  • Authenticity: Shows a genuine, accessible and caring personality that builds trust, mutual support and credibility; listens, exhibits humility and gauges approachability of others; maintains composure and is able to be respectful and straightforward with others; develops trusting relationships; is highly ethical with a commitment to deeply held values; takes full responsibility for self
  • Business Savvy: Demonstrates solid knowledge of marketing, business and industry practices, and otherwise shows a command of business fundamentals required to manage marketing campaigns

What we can offer you

  • An attractive compensation package
  • Citrix is a proponent of flexible work and has pioneered the concept of “Workshifting”. Our technology and management structure makes flexible working hours and a work from anywhere approach possible for you
  • Experience an international environment that will give you plenty of opportunity to interact with a team spread across three continents and multiple countries

To apply, please click the "Apply now" button.


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