Senior Online Marketing Manager EMEA
Chalfont, Gerrards Cross
Salary : Competitive
Objectives of Position
The Online Marketing Manager EMEA manages the eCommerce Sales channel for all European markets and all Citrix Online products. The successful result is a steep increase in revenue from our eCommerce activities QoQ and a growing eCommerce share of the total EMEA revenue.
Principal Responsibilities
- Ensures the target achievement for the eCommerce revenue goals across EMEA
- Manages, allocates and administers the regional eCommerce budgets within EMEA
- Works with the Director Demand Generation EMEA, the regional Campaign Marketing Managers, the Search Marketing Manager and our media agency to define the eCommerce media mix in each region
- Analyzes performance data from internal and external tools, draws conclusions and devises strategies to capitalize on these conclusions
- Optimizes the media mix, creative and messaging in conjunction with our creative and media agencies
- Improves our website and eCommerce processes to increase conversion
- Takes ownership of the EMEA eCommerce email tracks and continuously optimizes them for increased conversion
Other Duties and Responsibilities
- Maintains and regularly updates the EMEA eCommerce reports
- Continuously improves all EMEA eCommerce processes
- Devises a sound eCommerce real-time reporting based on Google Analytics
- Makes sure all eCommerce campaign assets are fit for purpose
Supervisory Responsibilities
- None at this time
Knowledge and Skills
- Bachelor’s degree or equivalent experience
- 7+ years of experience in an Online Marketing or eCommerce environment
- Experience with a wide range of digital advertising channels including display advertising and email marketing
- Extensive knowledge of online performance measurement, content management systems and web analytics tools
- Solid knowledge of conversion optimization techniques
- A basic understanding of SEO requirements
- Outstanding analytical skills and experience with data analysis
- Ideally has experience with marketing automation solutions
- Ideally has hands-on experience and can showcase a portfolio of personal web projects
Competencies
- Leading Change: Identifies and seizes opportunities to drive positive change; removes barriers to change & facilitates progress by demonstrating improved ways of thinking and executing; is decisive and able to quickly recognize and capitalize on opportunities to improve the status quo; steps forward to lead as needed, regardless of position and is willing to break with the bast in order to forge new ground
- Strategic Thinking: Gathers complete information and makes recommendations based on facts and analytical or deductive reasoning; identifies key issues and understands their impact in a broader context
- Excellence Orientation: Strives to be the best that one can be and maximizes one's own potential in helping Citrix Online succeed; exhibits resilience, persistence, tenacity and a continuous mindset for improvement; is goal-oriented with very high standards for quality of work; is strongly results-oriented; helps others keep things on track
- Innovation: Participates in and supports an environment that is conducive to innovation and new ways of doing things; exhibits curiosity and open-mindedness; suggests new ideas in response to business needs
- Accountability: Holds self and others accountable for keeping commitments and delivering the best possible performance, pays attention to detail, and gets involved and leads others through resolution; assumes responsibility and follows up personally
- Teamwork: Collaborates with others toward shared goals, exhibits cooperativeness; participates in and supports effective conflict resolution; collaborates cross-functionally; builds and leads teams effectively; puts needs of organization over personal needs
- Communication: Ensures that communications channels are open and that information and ideas are flowing in all appropriate directions; listens, asks for and uses input; shares information appropriately and openly; is accessible and receptive to both good and bad news
- Authenticity: Shows a genuine, accessible and caring personality that builds trust, mutual support and credibility; listens, exhibits humility and gauges approachability of others; maintains composure and is able to be respectful and straightforward with others; develops trusting relationships; is highly ethical with a commitment to deeply held values; takes full responsibility for self
- Business Savvy: Demonstrates solid knowledge of marketing, business and industry practices, and otherwise shows a command of business fundamentals required to manage marketing campaigns
What we can offer you
- An attractive compensation package
- Citrix is a proponent of flexible work and has pioneered the concept of “Workshifting”. Our technology and management structure makes flexible working hours and a work from anywhere approach possible for you
- Experience an international environment that will give you plenty of opportunity to interact with a team spread across three continents and multiple countries
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