Digital Marketing Manager, Media

London
£35000 to £42000 per annum
06 Dec 2012
03 Jan 2013
BSLKR7525DMM
Katie Rixon
B2C, Digital
Full Time
Permanent
My client is a Global brand with an award-winning offering covering multiple platforms. This role is to work on their Digital team across the web, mobile and social media portfolio. Driving a quality audience to visit and engage with the digital platforms across this exciting, urban entertainment brand, this is a fantastic opportunity for someone with a passion for travel and entertainment. A strong background in Digital and proven track-record in PPC, SEO, Social and Online acquisition is essential.

Role Overview
This role will be within the Marketing team, working closely with the Senior Marketing Manager to devise the correct strategies to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit advertising and transactional revenue targets. Tasks will include:

o Monitor performance against acquisition & traffic targets
o Collate and distribute all traffic reports ensuring all recommendations, and resulting actions are identified and project owners identified
o Ensure acquisition targets for all digital platforms are met
o Create and implement strategies and roadmaps to enable acquisition targets are met across all digital platforms
o Identify content gaps and provide Producers and Editorial teams with recommendations
o Ensure content is optimised for each platform (web, social and mobile)
o Management of all PPC campaigns to drive optimal revenue across their E-commerce portfolio
o Ongoing optimisation of all transactional landing pages based on an ongoing testing programme
o Manage all paid-for activity across all digital platforms (web, mobile, social)

Objectives
- Increasing advertising advertising and transactional revenue across all digital channels
- Employing the correct tactics to attract the target audience to consume extra products and services
- Optimising products and services to ensure best levels content consumption and conversion
- Sharing best practice acquisition tactics across all marketing activity and locales

Position Requirements
Educated to degree standard plus any other relevant Marketing/Business qualifications

Knowledge & Experience
- Advanced experience of PPC campaign management
- Advanced SEO and optimisation experience across online properties
- Excellent analytical skills with experience of delivering reports and ensuring recommended actions
- 3 years minimum experience within a Content Planning or Marketing environment

To find out more apply online now or contact Katie Rixon Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.