This exciting, innovative firm is looking for a Campaign Delivery Analyst thathas a skill set between Marketing & IT. In this exciting role youwill provide cross-functional management of marketing solution tools(currently PPC, Omniture, Google Analytics & Emailvision tools) & work across the E-commerce,marketing & analytics teams.
While having excellent attention todetail and campaign management skills; the ideal candidate will be able toprovide insight to enable activities and analysis for effectiveacquisition & customer management campaigns to maximise sales &revenue. The team's goal is for the smooth, effective and efficientdelivery that includes:
- Collaborate and Transcribe marketingstakeholder plans into technical implementation document for OmnitureTest & Target/PPC Collect.
- Coordinate and document marketing needsand the exact technical requirement for PPC and Test & Targetcampaigns.
- Ensure scheduled campaigns are executed effectively.
- Establish/Build campaigns with PPC and Test & Target.
- Manage andcarry-out, where appropriate, UAT and change control process for allcampaigns.
- Ensure scheduled management information supplied to allparties to ensure PPC performance is in line with expectations.
- Maintain accuracy of records in response to changes in businessprocesses/products.
- Work closely with marketing manager to maximisevalue in PPC through ad testing, keyword enhancement, etc.
- Work withAnalytics to ensure economic bid strategy rules are in place
- Ensuredocumentation in consolidated repository of all campaigns.
This is a great opportunity to gain experience in all areas of campaign management. Lots of opportunities and potential to develop into a campaign management role.
Fantastic working environment, people and growth potential.
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