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Marketing Manager/B2B/Online/Digital

Recruiter
Salt
Posted
11 December 2012
Closes
08 January 2013
Ref
SZ-MM-B2B
Contact
Sharon Zahra
Location
London
Specialism
Hours
Contract Type
Salary
£45000 - £50000 per annum

Further information



Marketing Manager - London - £50k - B2B Marketing, Online, Digital, Communications, Copywriting, Campaign, PPC, SEO, blog, Social Media, Travel, Financial, Insurance

My client is a privately owned global business that uses different customer insight and data to benefit their portfolio of companies, clients and their customers.

A superb opportunity has arisen for a Marketing Manager to join their marketing team. You will work alongside the Global Marketing Manager and be responsible for developing the annual marketing plan for their B2B insurance services including developing propositions and content and taking these to market through an integrated marketing communications strategy.

The key day-to-day tasks of the B2B Marketing Manager include:
  • Demonstrate a clear understanding of the market and the customer to convey knowledge and insight in devising communications activities
  • Work closely with the Insurance team and sales team across local and regional offices to deliver relevant campaign propositions to support new business development in global target industry sectors and organisations
  • Create and implement a digital marketing strategy including SEO, PPC, blog, social media activity, etc)
  • Work in collaboration with the Group PR team to develop compelling content for PR activity
  • Forecast and evaluate the cost and performance of key marketing activities to determine ROI




You will be a solid B2B marketer with considerable Insurance or FS experience

Key attributes of the B2B Marketing Manager include:
  • Work closely with the Insurance team and sales team across local and regional offices to deliver relevant campaign propositions to support new business development in global target industry sectors and organisations
  • Create and implement a digital marketing strategy including SEO, PPC, blog, social media activity, etc…)
  • Work in collaboration with the Group PR team to develop compelling content for PR activity




To apply for the Marketing Manager role, please click the 'Apply' button, alternatively please send your CV to sharon.zahra@welovesalt.com or call +44 207 928 2525



Salt

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