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Web Insight Analyst - Leading B2C Retail Brand

13 December 2012
10 January 2013
Carolyn Thompson
Contract Type
£33000 to £42000 per annum

Further information

This is a fantastic opportunity for a highly experienced and insightful Web Analytics Manager to join a large inhouse digital marketing function within a big name and well-respected retail brand.

As Web Analyst you`ll be accountable for providing actionable insight that drives sales, self-service and user experience development activity across all Digital channels.

With a head for analysis, data, insight and information you`ll pro-actively scrutinise all website traffic, looking at customer journeys, funnels, drop of points and conversions, as well as reporting on digital marketing activity. Assessing and effectively reporting findings you`ll produce detailed insight and suggestions for improvements to the website and campaigns, helping to increase online sales revenue, self-service usage and online customer experience. As part of your wider role you`ll support A/B testing, oversee documented tagging standards, and provide expert guidance and support to all business users on how to best exploit the web analytics tools.

To apply you`ll be a highly experienced web analyst with a commercial approach who`s at home delving into large scale customer facing websites. Ideally you`ll have experience within ecommerce, exploiting web analytics and optimisation tools such as Adobe (Omniture), Coremetrics or Web Trends with proven success in driving online sales and performance improvements.

You`ll be highly analytical, with the ability to analyse and interpret both financial and web traffic data; identifying trends, issues and potential improvements to the web site content, transaction processes and campaigns. A confident communicator with the gravitas to influence stakeholders at a senior level, as well as manage external suppliers is essential.

In return for your talents you can expect a salary of £33k - £42k plus bonus and an excellent benefits package.

Please apply now for further information.


Everybody who works at ADLIB share a simple goal. To be the most ethical, talented and successful bunch of digital, marketing, creative and technology recruiters that you’ll ever know.

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