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B2B Digital Marketing Manager

London£40-45k plus bonus and benefits

Our client is one of the world’s leading businesses who have performed at a phenomenal level over the last few years. They provide various data and analytical services in both the B2C and B2B markets in almost 100 countries. They currently own and operate a number of market leading Digital products which they are looking to develop further.  Key to this growth is hiring a talented Digital Marketing Manager who can drive lead generation activity and customer retention strategies. 

Responsibilities:  

• Setting and implementing the online digital strategy
• Management of the digital budget
• Implement high-impact demand generation campaigns
• PPC, SEO and Display Advertising
• Website management, design, optimisation and platform migration
• Deliver solutions to drive customer lifecycle management, through customer acquisition and retention programmes 
• Generating and producing content using innovative technologies
• Deliver site optimisation and conversion strategies  
• Understand the various customer journeys through the website ensuring an excellent customer experience  
• Develop multi-channel / integrated marketing campaigns in conjunction with the marketing team ensuring a customer-centric approach
• Manage stakeholder relationships and ensure buy-in for all digital activity
• Take a lead as the teams digital expert 
• Testing and learning through reporting and measurement metrics  

You will be a talented, ambitious and driven Digital Marketing Manager with experience of B2B marketing ideally gained in the technology, software or electronics markets.  You will have excellent digital marketing skills across all channels including SEO, PPC and Display etc as well as experience of optimising websites to drive conversion.  You will also demonstrate excellent relationship, influencing and stakeholder management skills and a demonstrable track record of delivering sales growth online.    

Position: B2B Digital Marketing Manager
Salary: £40-45k plus bonus and benefits
Location: London
Contract: Permanent
Contact: Charlie Allen
Email: Charlie@justsearchgroup.co.uk 
Tel: 0207 4921848
Reference: 881721
Referral Reward: £350  

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14 December 2012
14 January 2013
B2B, Digital
Full Time
Permanent