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Ecommerce Manager

Recruiter
24 Seven Inc
Posted
17 December 2012
Closes
17 January 2013
Location
London
Function
Specialism
Hours
Contract Type
Salary
£50,000 per annum

Further information

Ecommerce Manager

London

£50,000 per annum

The client:

We are working with an established Luxury Menswear brand who are known for the quality of products and fit. They have a worldwide client based and a loyal following and are working on a number of new and exciting projects. You will be reporting directly into the MD and have the opportunity to work with a great forward thinking individual who is both entrepreneurial and inspiring.

The candidate:

The ideal candidate will enjoy working with a smaller business who is looking for a role that they can make their own. You will have the opportunity to work closely with the MD but also to be the person will be responsible for the strategic development of the brand and growing the customer base and sales.

Key Responsibilities:

Management and optimization of all aspects of e-commerce websites including catalogue, content, promotions and email campaigns to drive footfall, conversion and sale

Strategize and implement all online marketing activity including SEO, PPC and SMO, in line with budget, sales and proposed growth of website driving revenue and tracking ROI

Management of in-house blog function, coordinating with webhost team and RM in-house creative teams

Weekly reporting and analytics of website, including analysis and recommendations

CRM support through set up of ESP agency and online management of database and segmentation  

Building affiliate programs to increase traffic and sales / liaise with promotional partners

Keeping up to date and researching latest online trends, competitor analysis and feeding back to MD

Research new ways for brand to be online – e.g., youtube channel, flicker, tumblr, instagram and innovate new ideas to keep brand digitally exciting and on trend

Act as central point of contact between all departments for digital activity

Brand site management of assets (including copyright,), upload of new content

Management of external agencies including set up of relevant and regular meetings to keep ideas fresh, up to date and cost driven for RM brand

Conduct online market research to gauge perception of RM brand out in the ether

Management of e-commerce function including: Working with sales to construct a concise buy and merchandising of site,  Product photography, coding, editing and delivery,  Asset delivery and all aspects of timely planning and coordination in conjunction with website host team

Optimization of online retail store including Product management (e.g., managing categories, new products)

Experience:

Demonstrable experience in ecommerce, and digital fashion with an understanding of the luxury consumer

Strong ecommerce experience

Experience in putting together strategic ideas

24 Seven Inc

24 Seven now provides the best freelance and full-time talent for marketing and creative services.

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