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Biddable Media Analyst
Up to £30k
Do you love innovative, cutting-edge digital marketing environments? Would you like to help some of the world's biggest companies bring their brands to life within the online environment?
This successful independent digital specialist agency seeks an enthusiastic and confident individual with a good understanding of the online marketing industry to be a part of their display team. This role would be ideal for someone that has some experience in biddable display or paid search.
They blend best-in-class digital marketing services - including paid media, search engine optimization, creative, web development, social media, UX, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. Client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, and John Lewis.
BIDDABLE MEDIA ANALYST
You will need to implement and successfully traffic, report and optimise campaigns on an on-going basis. A thorough understanding of the workings of biddable media, and the levers through which you can maximize a client's ROI is essential.
*Manage biddable display campaigns through the agency's' Demand Side Platform
*Track & traffic campaigns to ensure all necessary tracking requirements are met
*Optimise campaigns to drive performance in line with client objectives and KPI's
*Deliver timely and insightful reports on a regular basis
*Work closely with the wider agency team to deliver integrated campaigns across all online marketing channels
*Implement innovative tracking solutions through platforms such as DFA
*Assist the new business team by providing relevant and innovative market research & proposals
*Maintain accurate/accessible and organised documentation within relevant time frames
*Keep abreast of the evolving RTB landscape and analyse that information back to team members efficiently and coherently
BIDDABLE MEDIA ANALYST
*Experience in the current display/PPC market and good understanding of the main disciplines required for buying media in real-time
*Proven success in optimizing biddable media campaigns
*A love of data & analytics
*Knowledge of ad serving tools e.g. DFA & Atlas and experience of physically setting up and trafficking campaigns from the adserving tool through to trafficking tags to publishers
*An understanding of the RTB environment, in particular the relationship between DSPs and Ad Exchanges
*Ability to analyse campaign results, and provide coherent suggestions for optimizing future activity
Working for this amazing agency means you get:
*Training and development at one of world's leading digital marketing agencies
*Unrivalled career progression
*Competitive salary package plus excellent perks and benefits
*An inspiring team to work with
Apply for this role today by sending me your CV via this website. Please note all applications will be made in confidence. Feel free to call me directly on:
Team Manager - Digital Marketing @ PFJ
0207 612 3892 / 07730 526 788
We have a variety of search/digital roles on at present (£26k-£100k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.
Please check out my profile on LinkedIn: Search for Gemma McGeary