Salary: £30000 to £40000 per annum
Location: London (South)
Sector: Agency, Digital Agency
Function:Copywriting, Editorial / Journalism / Content
CAMPAIGN MANAGEMENT Use reports and RAM's to advise on Content and Strategy Develop weekly, monthly and on the spot (as dictated by the market and on sales) email marketing campaigns Define and manage campaigns and promotions for all regions Build reports to show performance of each campaign Plan, create, develop, test and ultimately introduce successful new email marketing campaigns.
DATABASE MANAGEMENT Develop clear retention strategies for maintaining and improving relationship with all types of the customer base Create, develop and manage re-engagement campaigns for all regions Manage database email frequency Put in place and manage lead generation strategies that build quality leads Build and use reports to display database growth Develop key strategies to maintain and build customer base. Responsible for increasing life value of customers by delivering targeted communications based on customer data, location and RFV modelling Responsible for detailed segmentation of customer database Responsible for constant detailed analysis of the customer base; Actions must be taken where applicable to enhance customer experience Detailed planning on customer retention
STRATEGY Plan, create, test, report on and deliver a strategy that retains our customers and markets to them with targeted emails Use the Recency, Frequency, Value (RFV) model to create highly targeted campaigns to maximise revenue in an ROI posit
-Knowledge of managing CRM strategy and email marketing is a must -Previous understanding of the entertainments sector -Knowledge of Email service providers -Analytical approach -Proficient in Microsoft Office, Excel and Outlook -Ability to work to targets and deadlines, whilst providing support at all levels for other team members
Our client is a leading entertainment business based in London who seek a CRM Manager to join the business and grow their CRM strategy Competitive Package and Benefits
Your application will be reviewed by Michael Page. Please be aware we receive a high volume of applications for every role advertised & regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview.
Where specific UK qualifications are required we will take into account overseas equivalents.
Please quote Michael Page reference when applying Job ref:MPBB13276599
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About Michael Page Digital
We have experienced firsthand the rise of digital; recruiting for marketing leaders over the last 27 years. We worked with top brands through the digital revolution, helping them to maximise their digital opportunities through effective and insightful talent management.