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CRM Manager

Recruiter
Michael Page Digital
Posted
03 January 2013
Closes
10 January 2013
Ref
MPBB13276599
Contact
Michael Judkins
Location
London
Specialism
Hours
Contract Type
Salary
£30000 to £40000 per annum

Further information

CAMPAIGN MANAGEMENT
Use reports and RAM's to advise on Content and Strategy
Develop weekly, monthly and on the spot (as dictated by the market and on sales) email marketing campaigns
Define and manage campaigns and promotions for all regions
Build reports to show performance of each campaign
Plan, create, develop, test and ultimately introduce successful new email marketing campaigns.

DATABASE MANAGEMENT
Develop clear retention strategies for maintaining and improving relationship with all types of the customer base
Create, develop and manage re-engagement campaigns for all regions
Manage database email frequency
Put in place and manage lead generation strategies that build quality leads
Build and use reports to display database growth
Develop key strategies to maintain and build customer base.
Responsible for increasing life value of customers by delivering targeted communications based on customer data, location and RFV modelling
Responsible for detailed segmentation of customer database
Responsible for constant detailed analysis of the customer base;
Actions must be taken where applicable to enhance customer experience
Detailed planning on customer retention


STRATEGY
Plan, create, test, report on and deliver a strategy that retains our customers and markets to them with targeted emails
Use the Recency, Frequency, Value (RFV) model to create highly targeted campaigns to maximise revenue in an ROI posit

-Knowledge of managing CRM strategy and email marketing is a must
-Previous understanding of the entertainments sector
-Knowledge of Email service providers
-Analytical approach
-Proficient in Microsoft Office, Excel and Outlook
-Ability to work to targets and deadlines, whilst providing support at all levels for other team members

Our client is a leading entertainment business based in London who seek a CRM Manager to join the business and grow their CRM strategy
Competitive Package and Benefits

Your application will be reviewed by Michael Page. Please be aware we receive a high volume of applications for every role advertised & regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview.

Where specific UK qualifications are required we will take into account overseas equivalents.

Please quote Michael Page reference when applying Job ref:MPBB13276599

Michael Page is a world leading recruitment consultancy.

Michael Page Digital

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