Regional Marketing Manager – North London

North London
Competitive salary + benefits
10 Jan 2013
21 Jan 2013
Vicky Quin
B2C
Full Time
Permanent
  • To prioritise, manage and implement marketing activities within the region
  • To initiate, develop and co-ordinate sales driving marketing activity, which may include partnerships, promotions, events, design and print management, with involvement from the wider marketing team and agencies as required
  • To oversee on-going sampling and outdoor catering opportunities to encourage trial of new products, and to encourage non-users to try the brand offering
  • To represent and support all the sub-functions of the Marketing Dept at regional level, including PR, Digital, Customer Experience and Internal Comms
  • To ensure appropriate marketing support is developed and delivered for new openings and refurbishments
  • To ensure effective analysis of key Marketing data (internal and external) so that it influences effective business solutions within the region
  • To review the implementation of national Marketing initiatives to monitor the impact on the region and feedback any suggested changes
  • To coach and mentor regional colleagues on use of commercial information to inform marketing
  • To provide tailored training to give managers within the region the tools needed to manage their own marketing locally
  • To maintain awareness of competitor events in the region and share potential opportunities and threats with the regional team
  • To actively participate in regional meetings to bring a sales and marketing dimension to all business discussions

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