To develop, manage, implement and deliver an effective proactive marketing and PR programme to meet agreed objectives.
- To develop a marketing and PR strategy, with budgets, for the RSN and all its component parts
- To implement the agreed marketing strategy
- To measure the effectiveness of marketing against targets and budgets
- To actively develop our social media policy and activity re facebook and twitter plus other relevant online and social media outlets such as pinterest and vimeo as a key means of outreach
- To liaise with partner organisations (eg Hampton Court Palace and UCA) to develop new initiatives to promote the RSN
- To manage the External Relations Manager and Retail Manager
- To further develop the retail offering of the RSN
- To take an active role in the Senior Management Team of the RSN.
- To give talks and lectures about the RSN both on and off site
- To represent the RSN at events and appropriate functions.
- On occasions to deputise for the Chief Executive in representing the RSN
- To undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this job
- To undertake continuing personal and professional development to meet the changing demands of the job, participate in appropriate training activities and encourage and support other staff in their development and training.
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