Marketing Director

Newcastle upon Tyne
£85000 - £95000 per annum + + Bonus + Benefits
11 Jan 2013
08 Feb 2013
Dean Bartle
B2B, B2C
Full Time

A leading consumer brand is looking for an experienced marketer to join the business as Marketing Director and head up the organisations marketing team. This business is £200m + t/o business and an organisation that is poised for significant growth in 2013. The purpose of the role is to develop the marketing strategy across the group, manage its implementation, evaluate its success and revise accordingly in order to drive sales at targeted costs per acquisition. You will act as brand guardian to brands across a B2B and B2C audience and you will ensure consistency of messages across all offline marketing channels but mostly in DM and advertising. You will drive an improved understanding of the consumer through all parts of the business and lead the strategic development of the marketing plan and your team. Candidates will need to be able to demonstrate a solid track record of commercial results from marketing activity in roles career to date and have a solid understanding of creative and brand development. Candidates with significant marketing experience with leisure, travel or retail will be of particular interest for this Marketing Director opportunity.