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Online Casino CRM Executive

Liverpool£30000 - £35000 per annum + Benefits

Our Client is searching for a talented and experienced Online Casino CRM Executive to develop and improve retention programmes and campaigns.

The successful CRM Executive will ideally have experience within a gaming environment and possess the skills to analyse and report how direct marketing campaigns, product life cycles and the various other variables impact customer retention and spend.



Key Responsibilities

* Delivery of high quality direct marketing communications, analyse and optimise the performance of such campaigns
* IMS configurations including bonuses, emails, login messages, etc.
* Liaise with relevant departments to deliver high quality campaigns to increase loyalty and revenue from existing customers
* Identify KPIs for ongoing CRM reports
* Identify customer product lifecycle
* Manage social media promotions/campaigns on social media channels to build the brand businesses presence
* Ensure a high level of service is provided to the customer keeping in line with the brand tone
* Oversee the complete Casino retention process which includes: identifying customer segments, setting up reactivation campaigns including newsletters and/or other customer communication in co-operation with central marketing and CRM
* Ensure that monthly retention performance targets are met
* Set up procedures for utilising the businesses resources for reducing the churn rate on high value customers in Casino
* Analyse customer data and based on the findings suggest and implement appropriate action in order to achieve desired effect
* Conversion of registered customers to paying customers



Knowledge Skills & Experience
* Casino CRM experience
* Previous experience in working in direct marketing environment
* Usage of social networks and additional systems (CRM tools beneficial)
* Understanding of direct marketing analysis
* Results driven

A great opportunity for a CRM professional within the gaming industry to get on board with a rapidly growing business with a variety

To apply for this Casino CRM Executive Opportunity click 'Apply Now'
Posted by Doug Elliott of Adam Recruitment Ltd
11 January 2013
08 February 2013
4814
Doug Elliott
Analysis, CRM
B2C, Digital
Full Time
Permanent