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You will take responsibility for the strategy relating to the collection, segmentation, control, targeting and optimization of customer data. You will work closely with the marketing teams to ensure the delivery of campaigns in line with this strategy, utilizing your insight to make recommendations for future integrated activities including direct mail, digital, mobile and other channels. You will act as the internal expert on data segmentation and analysis techniques to ensure best practice across the department.
This is a fantastic chance to join a very well established organisation in Hertforshire. Due to the location of their office, this role is commutable from Hemel Hempstead, Bedford, St. Albans, Stevenage, Harlow, Welwyn Garden City, Cambridge and other parts of Beds, Cambs and Herts.
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