Marketing Manager

Swindon
Competitive
23 Jan 2013
31 Jan 2013
B2B, Digital
Full Time
Permanent

Allstar,

Marketing Manager,

Swindon

£ Competitive

JOB PURPOSE of Marketing Manager:

  • To lead company sales productivity through management of all digital and non-digital lead generation & nurturing campaigns
  • To assist the Marketing Director in delivering all company internal and external communications.
  • To lead the management of all new product launch campaigns and new product customer acquisition and cross sell campaigns
  • To be the company brand guardian

KEY ACCOUNTABILITIES:

Lead Generation, Management & Nurturing

  • Overall responsibility of all new lead generation campaigns, including email campaigns, 3rd party campaigns, web lead generation campaigns and partner campaigns
  • Driving the  Inbound Marketing Strategy, including content creation for all UK business websites, social media, email campaigns and any other communications channels used to nurture leads
  • Ensure that on a weekly basis, enough warm leads are distributed to all sales channels, to ensure sales targets are met
  • Attend the weekly Data Management Committee Meeting
  • Chair the Monthly Lead Management meeting
  • Work closely with the Head of Sales & Marketing Director to ensure lead SLA’s are met and lead quality is maintained
  • Manage lead forecasting and ensuring sufficient warm leads are scheduled to achieve company sales targets
  • Work closely with the Head of Digital to constantly improve end to end sales process from lead generation through to opened accounts, using technology to drive sales performance

Campaign Management & Promotions

  • Develop, plan and implement all lead generation campaigns for the UK Direct issuing business, with the help of the Campaign managers
  • Plan and launch new product campaigns via multi-channels, working with the product department
  • Ensure maximum traffic is driven to all company E-commerce sites, via multi-channel campaigns
  • Tracking of all campaigns and reporting on results
  • Responsible for all duties required to manage press advertising
  • Management of all events as required
  • Day to day management of all company PR
  • To brief other departments on new campaigns that may impact those departments.

Communication

  • Assist the Commercial Director and Customer Services Director in customer communications as needed, including drafting copy and dispatching communications via digital and non-digital channels
  • Strategic development and management of all Social media platforms
  • Develop, manage and distribution of all customer newsletters
  • Manage all internal communication that may be required by the Marketing Department
  • Managing all Social media campaigns, social media policy and social media comments or discussions about the company
  • Acting as brand guardian across the UK business and lead all new branding decisions together with the Marketing Director

Relationships

  • Establish effective working relationships across the business and with appropriate clients, suppliers and agencies
  • Management of direct reports, including monthly performance reviews
  • Attend monthly meetings with the Marketing Director, to discuss priorities and objectives
  • Management of Marketing Suppliers

QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE:

  • Relevant degree/marketing qualification
  • Successful track record in data driven multi-media campaign management 
  • Good copy writing skills
  • At least 4 years’ experience managing a team
  • Good understanding and experience of lead nurturing campaigns
  • Excellent knowledge and experience of all direct channels, including digital & non-digital
  • Experience across a range of marketing disciplines including product promotion; brand; customer lifecycle communication management and partner campaign management
  • Evidence of analysis and problem solving
  • Creative thinker with ability to drive ideas through to reality
  • Good commercial understanding of budgets, finance and contracts in relation to product management and development

Excellent relationship management, negotiation and influencing – at all levels

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