This job is no longer available

Senior Manager Marketing - Thomas and Friends UK EMEA

London West End£ Competative + Benefits

The Senior Marketing Manager will be the driver of the Thomas & Friends marketing plans and excellence in local implementation across the key markets in EMEAUK.

PRIMARY DUTIES:

  • Create marketing strategies and annual marketing plans working with global team and local partners, agents and licensees
  • Work alongside global brand, regional business and category teams to devise marketing plans including a mix of media to drive brand awareness, engagement and loyalty across all brand products and experiences
  • Gain  buy-in and consensus to marketing plans and tactics
  • Ensure that all plans and execution are ‘best in class’ and make excellent use of global assets
  • Develop and implement clear and comprehensive plans suitable to communicate and inspire internal stakeholders and partners
  • Help evaluate, in partnership with Brand Director, category teams and regional heads, how to maximise and grow the brands (licensing, new business, etc.) in EMEAUK
  • Have a thorough knowledge of key trends, brand and competitors’ performance in all markets
  • Partner with Hit global brand and regional teams to share plans and learn of global ‘best practice’ in other regions
  • Monitor strategies, brand health and local activity
  • Prepare and be responsible for the EMEAUK budget and forecasting process including preparation of monthly brand reports
  • Ensure all messages, communications, experiences and products are true to the brands, optimal, and efficient

 

EXECUTIVE REPRESENTATION & PEOPLE MANAGEMENT

  • Represents Hit at a variety of internal and external meetings including partner pitches and local marketing meetings as relevant
  • Manages a team of 1 marketing person responsible for the day-to-day business operations.
  • Coaches, motivates and develops team.

EXPERIENCE/QUALIFICATIONS

  • 10+ years of brand marketing experience with a proven track record, an emphasis in children’s brand a plus
  • BA/BS (4-Year College/University Degree)
  • MBA (a plus)
  • Organised, disciplined and a strong team player
  • Flexible and able to remain calm and work under pressure
  • Outstanding written and oral communications skills
  • Excellent project management and interpersonal skills
  • Global thinker
  • Passionate for brands and children’s entertainment

To be considered, please send your CV, outlining your current salary, quoting position reference HIT05 by email to hrlondon@hitentertainment.com sending your CV and covering letter as attachments.

22 January 2013
22 February 2013
HIT05
Full Time
Permanent
Looking for a change? Just tell us the type of job you're after and we'll do the hard work.