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Online Marketing Manager - London - Client Side
Online Marketing Manager - London - Client Side - The Company
My client is leading Education provider in London who are looking at growing their international team and exposure. They have a fantastic opportunity for an Online Marketing Manager to join their team.
Online Marketing Manager - London - Client Side - The Role
The main aim of this role is to drive customer acquisition on a UK and international basis. This includes managing campaigns using paid search and display advertising,as well as email marketing campaigns and working with their retained advertising agency. The role will also encompass SEO ensuring website country pages are tested and optimised in order to converting page visitors to applicants and taking into account best practice for SEO and user experience.
The role will also include:
*To ensure appropriate tracking (Google Doubleclick, online adserving) is implemented on campaigns to enable continual monitoring and optimisation of campaign performance along the customer journey, by course, country, and media.
*To evaluate and report on the performance of campaigns, bringing together and interpreting data from various sources (e.g. applications, registrations, web analytics, advertising, enquiries) to generate insights into how to optimise performance.
*To plan and implement display advertising to select the most appropriate placements, formats and advertising packages, to deliver optimum effectiveness, appropriate messaging and maximise return on investment. The majority of placements are likely to be online (Google Display Networks, other display networks and media, on YouTube, Facebook and other social media). It may also include some print and radio depending on market.
*To support the Head of Strategic Marketing in the development and implementation of appropriate marketing plans
Online Marketing Manager - London - Client Side - London - Key Skills
In-depth knowledge of planning, implementation and evaluation of online marketing on an international basis (display, social network advertising (YouTube, Facebook and other platforms) including experience of purchasing, placements, formats, tracking, copy writing.
*In depth knowledge and usage of web analytics, online adserving and tracking technologies such as Google Doubleclick or similar
*Experience of managing outbound email marketing campaigns and selecting appropriate software.
*Strong analytic and data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions.
This is a great opportunity to play a key role in a vibrant and exciting business. The role will play a critical role in a successful business at a key stage of its growth and development. If this is the Online Marketing Manager role for you then apply now !
Feel free to call me directly on:
Kate Bergman - PFJ Senior Digital Consultant
To apply for this fantastic opportunity or for further information, please contact: Kate Bergman | DD: +44 (0)207 612 3828 |
SENIOR DIGITAL CONSULTANT
We have a variety of digital roles on at present (£26k-£100k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.
Please check out my profile on LinkedIn: Search for KATE BERGMAN