A new opportunity has arisen for a Web Analytics Manager to join the European Marketing team of leading entertainment brand.
The role is primarily responsible for the analysis of the brands network store with a focus on providing detailed insight & analysis to the European Store Management team. You will be involved with the development of the KPIs, understanding and taking ownership of the variances and challenging the business to ensure that the performance targets are achieved. This will be achieved by leveraging a combination of web tools like Omniture or Webtrends and current BI reporting tools.
The role will develop insightful and actionable analysis of the brands networked services in order to help drive revenue growth. Commercially focused role which will require the individual to translate the impact of business decisions into financial terms.
This will be accomplished by working closely with the both the store management & BI teams
Key Duties and Tasks
Store reporting
*Extracting and integrating data from multiple databases/system sources to support status reporting and analytical efforts related to e-commerce management, execution planning and tracking
*Developing of status reports/dashboards to help understand and track consumer behaviour
*Work with BI teams & US team to ensure that reporting tools are being fully leveraged
Commercial Support
*Analyse data from online marketing campaigns: user response, conversions, feature usage, attrition rates
*Leadership in measurement techniques for online advertising and website related activities
*Ad/Hoc financial analysis
Insight/Analysis
*Ability to interpret large volumes of sales data and identify key consumer trends.
* Develop online customer analysis e.g. segmentation, retention analysis, lifetime value etc
*Provide recommendations to help improve efficiencies and effectiveness of marketing activities
Team focus
*Strong team focus and ability to work across cross functional teams.
*Able to demonstrate strong team working skills and an ability to influence others
*Communicate with other teams in order to share best practice
Skills Required:
*Strong commercial background with ability to evaluate financial impact of business decisions
*Exceptional analytical quantitative, problem-solving, and decision making thinking skills
Systems knowledge:-
*Solid understanding of web tools e.g. Omniture (preferred), Webtrends, Coremetrics etc.
*Knowledge of BI reporting package e.g. Hyperion, Cognos or Microstrategy (preferred)
*Advanced user of Excel and Access (VBA level an advantage)
*SQL an advantage
Desirable:
*Experience of digital products
Experience Required:
*5 + years' experience in commercially focused role
*Role would suit a person from a strong financial/commercial/marketing background
*Bachelor's Degree
*Global / Pan regional company in one of the below sectors:-
*Retail
*Online services & E-commerce
*Entertainment business (Game/Film/Music)
The JM Group and JM Digital are acting as an Employment Agency with relation to this vacancy.
The JM Group and JM Digital are an Equal Opportunities employer and we encourage applicants from all backgrounds.