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Campaign Manager

North West England£30000 - £40000 per annum

Marketing Scout are currently scouting for a Campaign Manager to take full responsibility for the entire Campaign Management function for a major UK retailer, including the planning, creation, execution and reporting of traditional and digital DM and CRM campaigns. This is a fantastic opportunity to join a small but dynamic Customer Insights team.

Within this role you will play an integral part in the success of the customer communications program and have the opportunity to evolve the campaign management function. This will include traditional direct marketing activity, however, will also involve managing a new solution which distributes rewards via the till, providing increased targeting and customer experience.

You will be responsible for managing the campaign management team, making recommendations on customer selections, analysing the results and providing recommendations moving forward. Being able to communicate at a high level is essential as you will be asked to input into and influence the customer strategy in order to achieve annual business targets.

In addition to the smooth running of the campaign management function there is also scope for a wide range of adhoc analysis projects with the aim of increasing the understanding of the Customer and drive the direction and strategy of the business, be this Customer based, Category based or Store / location based.

This is a challenging and exciting opportunity and requires an individual who has significant analytical and campaign management experience. The successful candidate will be fully competent at querying data via SQL and working with a Campaign Management toolset.

Strong Interpersonal and influencing skills are essential as is being an excellent communicator. The ability to work on own initiative, adhering to tight timescales and managing multiple projects and campaigns at any given time is key to the role.

So if you think you have what it takes and want to find out more about this exciting opportunity, please apply with full CV and salary expectations ASAP.

Marketing Scout works with both agencies & clients, helping them to find the very best marketing talent out there. We're marketers ourselves and have held senior level positions within agencies & top UK brands so we've been in your shoes and appreciate better than most how this industry really works!

Marketing Scout - Where talented marketers find marketing talent
30 January 2013
27 February 2013
205 (MS291212)
Helen Dolce-Lund
B2C, FMCG, Retail
Full Time
Permanent