This job is no longer available

Date Posted:30/01/2013 00:00:00
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Haymarket Media Group
Location: Hammersmith, London
Sectors: Client Side / In-house, Media Owner
Salary: Depending on experience
Functions: Marketing, Campaign Management, Direct Marketing, Database Marketing
Digital Marketing Executive
Job Description:

This exciting role will be part of Haymarket’s growing Online Events & Video team. It involves managing all aspects of digital marketing campaigns for a variety of online events, videos and websites, from planning, through to implementation. Current areas of activity include www.brandrepublicinsight.comwww.virtualvenuevisit.comwww.wpmvirtualsummit.comwww.thirdsectorinsight.com,www.corporatecharityconnections.com and many more.

Key responsibilities/tasks:

  • to plan and implement innovative multi-channel digital marketing campaigns for our online products
  • to devise and implement effective paid and organic search campaigns across different markets
  • to effectively use social media channels from LinkedIn through to Twitter and YouTube to grow, and engage with, our audience
  • to create and manage media partnerships with key associations and trade bodies
  • to manage and track email campaigns from start to finish
  • to make best use of a multi-sector database
  • to fully utilise Haymarket’s on- and off-line media channels to best effect
  • to write effective marketing copy spanning channels such as email, print and online adverts and social media
  • to create and maintain user friendly websites
  • to contribute innovative ideas to improve and grow our online product portfolio
  • to use web analytics tools to help streamline the effectiveness of our campaigns and products
  • to collate and send detailed reports to advertisers


The ideal candidate will:

  • have at least 2 years of digital marketing experience, ideally in a related field
  • have excellent knowledge and experience in all aspects of SEM, from strategy and planning, through to implementation and conversion efficiency
  • have excellent communication skills, both in writing and speech
  • be entrepreneurial and commercially minded with an interest in growing revenues around online products
  • be creative with the ability to think outside the box in terms of taking our products to our audiences
  • be motivated and a real self-starter
  • be ambitious and eager to develop their career in digital marketing
  • be excellent at dealing with people at all levels, both internally and externally
  • be excellent at meeting deadlines and targets
  • be well organised and have acute attention to detail
  • be able to multi-task effectively

   

About Haymarket Media Group

Whether you’re looking to start a career in media or you’re already an established player, why not come and join this influential publisher, with an outstanding history of success and a future full of growth, expansion and exciting challenges?