Director of Marketing
University of Leicester
Elite Without Being Elitist
Director of Marketing Ref: CSE00642
We are ‘elite without being elitist’; a top 20 university that is inclusive in its academic culture. This makes us distinctive in a crowded market but we must go further to make ourselves and our important work heard in all our varied markets. That’s why we need your creativity, passion for marketing and extensive experience to help us meet this challenge. We are looking for someone who shares our pride in what we stand for, is passionate about what we do, and has the talent to help us market it.
About the role
You will take the lead in defining, distilling and projecting the University’s distinctiveness to a range of stakeholders, tailoring messaging where appropriate to be relevant and compelling to individual markets. Working with colleagues across the University, you will implement those messages in strategic and operational communications. Leading five teams you will provide overall leadership, marketing direction and support to ensure that student recruitment targets are met.
You will be a highly experienced marketer, expert at delivering tailored messaging to a range of audiences and markets. You will be passionate about the importance of excellent marketing communications and have a good instinct for how the University’s online presence can be further developed to support our brand, market development and student recruitment.
The closing date for this post is midnight on 7 March 2013.
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