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Retail Marketing Manager
As Marketing Manager you will develop strategic plans to drive retail sales above and beyond the normal promotional cycle. You will develop and deliver marketing communications across the full marketing mix including direct marketing, campaign management, in-store and advertising. Strategically plan and launch CRM to effectively target customers with an aim of deepening loyalty, and retaining customers. Work closely with ecommerce to develop online marketing presence. Develop and deliver co-ordinated marketing plans for store launches / retail initiatives, supported by sound business proposals. Be responsible for the production, delivery and distribution of the Retail Food promotional materials. Understand up to date marketing techniques and the wider Retail Industry. You will have responsibility for running and managing the retail marketing team.
To be successful in your application you will have previous retail marketing experience and a proven track record of excellent performance. What is essential to be considered for this role is evidence of being a real people person with a positive and can do approach, someone who is comfortable in handling multiple, often conflicting opinions, and has a real passion for putting customers at the heart of all activities. You will also have effectively managed and developed people. Overall you will be a good decision maker, highly organised, an effective communicator with the ability to influence, develop and build relationships with key stakeholders and able to lead a team effectively to achieve optimum performance.