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Optimisation & Account Manager

Central London£35k - £45k (+20%bonus +stock options)

 

Responsibilities:

  • Analyse and interpret performance data and provide optimisation recommendations
  • Work with multiple tools from our in-house  Media Platform and those from third parties such as DSPs and ad exchanges
  • Partner with sales representatives to prepare sales proposals.
  • Provide advertising campaign strategies and brainstorm new ideas and concepts to wow potential clients and grow current clients.
  • Coordinate with sales and external clients to ensure campaigns are successfully launched and meet client’s goals.
  • Service and support clients to earn renewal and upsell business.
  • Working with Sales to develop data driven propositions for new prospects
  • Developing existing advertiser relationships and incremental revenue through strategy development, extending channels, targeting refinements etc
  • Exploration, analysis and optimisation around new direct inventory / exchange opportunities and 3rd party data utilisation for campaigns
  • Core advertiser campaign optimisation to enhance client ROI and margin
  • Core advertiser campaign set up and trafficking
  • Campaign reporting and analysis

 

 

Experience /Qualifications:

  • Ideally a degree in Business or related field (Economics, Finance, Actuarial Science and Maths)
  • Experience in analysing data, identifying trends and formulating recommendations. Excellent communication, organisation and Excel skills.
  • Capability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Ability to interpret business partner and client objectives, identify next steps and execute with minimal supervision.
  • Proven track record of exceeding expectations.
  • Experience of similar role in a major media business, retargeting, other performance marketing companies