Digital Marketing Manager

Central Birmingham
Competitive plus benefits
26 Feb 2013
18 Mar 2013
Full Time
Contract Type

As Digital Marketing Manager you will be responsible for the development and (together with the E-Commerce Manager) implementation of the digital strategy for, to drive customer engagement at all stages of the online customer journey – research, purchase and post-purchase. This will be achieved through execution of the company’s digital marketing plans and demonstrating relevant and effective planning, implementation and control

The successful candidate will have a strategic and professional approach to marketing with a real focus on optimizing the customer experience as well as a commercial and sales driven approach.


  • Plan, evaluate, measure and monitor campaigns and make recommendations for improvement
  • Understand the buyer behaviour and the importance of targeted marketing for the online consumer
  • Design,  measure and monitor an annual online marketing plan
  • Understand the evolution of mobile and tablet and ensure Vax is considering/utilising this in its marketing and communication activities
  • Continuous development of the website to deliver an accessible, usable and value-adding experience
  • Drive traffic, conversion, engagement and referrals
  • Work with the offline team to dove-tail digital marketing with traditional tools and techniques to achieve synergy and overall better experience for customers
  • Use customer insight to ensure appropriate propositions and content are developed

Skills and experience required:

  • Digital marketing responsibility with a retailer or manufacturer selling directly to the end consumer
  • Experience in all aspects of established online marketing tools: SEO, PPC, advertising/display media, affiliate marketing, email marketing, viral marketing, online PR  and newer ones (blogs/microblogs, mobile, rich media, social networks…)
  • Use of digital metrics, web analytics to assess our proposition/digital positioning
  • Budget management, agency management


  • Ability to take the lead with customers, colleagues and senior managers
  • Long-term customer centric vision
  • Self-motivated, creative and strategic thinker
  • Team Player

Results drive

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