As Digital Marketing Manager you will be responsible for the development and (together with the E-Commerce Manager) implementation of the digital strategy for vax.co.uk, to drive customer engagement at all stages of the online customer journey – research, purchase and post-purchase. This will be achieved through execution of the company’s digital marketing plans and demonstrating relevant and effective planning, implementation and control
The successful candidate will have a strategic and professional approach to marketing with a real focus on optimizing the customer experience as well as a commercial and sales driven approach.
Responsibilities:
- Plan, evaluate, measure and monitor campaigns and make recommendations for improvement
- Understand the buyer behaviour and the importance of targeted marketing for the online consumer
- Design, measure and monitor an annual online marketing plan
- Understand the evolution of mobile and tablet and ensure Vax is considering/utilising this in its marketing and communication activities
- Continuous development of the vax.co.uk website to deliver an accessible, usable and value-adding experience
- Drive traffic, conversion, engagement and referrals
- Work with the offline team to dove-tail digital marketing with traditional tools and techniques to achieve synergy and overall better experience for customers
- Use customer insight to ensure appropriate propositions and content are developed
Skills and experience required:
- Digital marketing responsibility with a retailer or manufacturer selling directly to the end consumer
- Experience in all aspects of established online marketing tools: SEO, PPC, advertising/display media, affiliate marketing, email marketing, viral marketing, online PR and newer ones (blogs/microblogs, mobile, rich media, social networks…)
- Use of digital metrics, web analytics to assess our proposition/digital positioning
- Budget management, agency management
Behaviours:
- Ability to take the lead with customers, colleagues and senior managers
- Long-term customer centric vision
- Self-motivated, creative and strategic thinker
- Team Player
Results drive
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