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Digital Marketing Executive

City of London£26000 - £33000 per annum + fantastic firm with amazing benefits

Our client is global Visual Streaming firm presently recruiting a Marketing Executive to create and execute marketing and PR Campaign in all on and off line channels.
Tasks:
Write press releases, quarterly newsletters, case studies and other communications
Design and implement online marketing campaigns, including html emails and newsletters, review results and update on database
Manage the company's participation in social media and integrate social media engagement with campaign activity to maximise reach
Maintain and update website to the highest level
Liaise with customer marketing and PR departments and agencies to implement joint marketing and PR activities
Implement tools to test the success of email campaigns In order to improve response rates and outcomes.
Increase sales pipelines using direct response mechanisms and media such as white papers, web seminars, e-mail marketing
Manage and participate In events and trade shows
Essential Skills:
Educated to degree level
Strong copy writing skills and a solid track record of communicating effectively with external agencies and customer marketing and PR departments
Ability to write exceptional compelling copy for online and offline communications
A broad range of marketing skills to cover the design, analysis and campaign management aspects of the position
Direct hands-on, managing and carrying out tactical elements themselves not working with an agency
Background in social media and experience of using social media tools and techniques
Experience in carrying out B2B lead generation activities
Knowledge of Google Analytics and HTML Graphic design (QuarkXpress, Photoshop 6, illustrator 10, Acrobat)
Knowledge of search engine optimisation preferred
Experience working across multiple time zones

For further information please contact Jen Brown on 0207 845 7235
21 February 2013
21 March 2013
63390
Jenni Brown
Marketing
B2B
Full Time
Permanent