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HANDS-ON HEAD OF MARKETING
Unique B2B Business Proposition
Limbs & Things are a unique proposition. A successful niche player with a world-wide following that “punch above their weight” as market leaders in the clinical / medical training devices & solutions space – their client / partner-base is literally “blue-chip / world class”. They are small (£12m T/o) and growing…but profitable and liquid and are on the journey from being product-driven to market-led. They need a hands-on, Marketeer to help them achieve this.
Reporting to the MD, the remit requires virtually being the marketing team, leading on branding, advertising, channel management and selection whilst developing the E-Channel marketing offer. The role is to develop: image, message, presentational material, and manage channel selection, media buying, third party agencies, conference / exhibitions / PR ie., the full marketing mix. The responsibility is to distil this from the business plan and link this to sales, product and R&D. The requirement is about determining what customers really want and then to articulate it via the right medium at the right price. It’s also about disciplined spend…ROI and cost of customer acquisition. The challenge is to both influence internal assumptions, and get in front of customers to ensure that sales and marketing are joined seamlessly to ensure that the whole business is “on message”.
Capability is more critical than qualification, but you will probably be a graduate Chartered Marketer with a B2B specialism and an insight into modern digital marketing techniques, (as well as traditional D.M. / Advertising / PIR etc., activities). You also have the customer-centricity to help win new business and manage on-going client relationships. You are a self-starter, looking for a challenge and run a lean function with a proactive attitude that drives results, cost-effectively.
If you are interested please contact: Adrian Wheale with a full CV and quoting Ref: 1132 at: Wheale Thomas Hodgins plc
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