Consumer Marketing Acquisition Manager

South West London
£37500 - £40000 per annum + +bens
09 Mar 2013
06 Apr 2013
11113/001
Oliver Brown
Marketing
B2C
Full Time
Permanent


Consumer Marketing Acquisition Manager
Wimbledon, London
to £40k
Innovative transport company

My client is a recent startup who have revolutionised the way busy urbanites rent and share cars. They are growing at a huge pace and are looking for a marketing manager to drive their customer acquisition.

The Consumer Acquisition Manager will be responsible for all local consumer acquisition channels including field activity, local advertising, direct marketing and acquisition partnerships.

Responsibilities include but are not limited to the following:
Collaborate with EU Marketing Director on Local UK consumer acquisition strategy.
Manage Local consumer acquisition budget inclusive of Field, Direct Marketing, Partnerships and localised advertising.
Manage the in-house field team with ultimate responsibility for field hires, training, HR and payroll.
Source, negotiate and manage all local advertising. Including street marketing, community events and guerrilla marketing.
Collaborate with Social Media and PR teams to maximise impact of all field marketing activity and increase member engagement
Brief and implement the production and delivery of all collateral, working closely with the in-house creative team.
Plan, execute and report on all Direct Mail activity to support local advertising and field activity.

Requirements & Qualifications
3 years prior marketing management experience, 5 years marketing experience
Prior experience creating, executing and tracking a marketing plan, comprising the following components: Field, Direct Marketing, Partnerships, Social Media/Content Creation, Guerilla Advertising/ Publicity Stunts and local advertising
Recent Social media experience
University Degree
Event/field marketing experience, preferred

To apply please call me on 07585 703 642 or email oli.brown@ultimateasset.com