VisitBritain, the national tourism agency, promotes Britain as a destination of choice, working with stakeholders and the industry to build the visitor economy. We are now looking for a Marketing Analyst to work in the Britain Marketing Division to maximise data as a core-driver of all marketing activity.
Reporting to the Head of Marketing, you will provide crucial data intelligence to support and inform the Marketing team’s performance and strategy. Working closely with digital channels, campaign activity, brand marketing, as well as VisitBritain’s overseas network and retail teams, you will create an integrated understanding of organisational marketing activity.
You will be responsible for creating and circulating a crucial monthly single-viewpoint report that tracks all marketing activity, including the contribution of each channel towards reach, engagement and conversion. You will also develop international market-specific strategies across VisitBritain’s marketing channels.
With excellent interpersonal skills, you will be able to develop effective relationships with all your customers and have a strong understanding of both digital channels and of non-commercial digital attribution.
For more information and application details, please visit our website: http://www.visitbritain.org/aboutus/careers/currentjobs/index.aspx
Closing date: Friday, 13 September 2013.
About Visit Britain
We now seek a highly accomplished individual to lead our consumer marketing team - comprising the campaigns, partner marketing and publishing functions.